Chapters 5,6,7 Exam Questions

Chapter 5

QUESTION:
1. Effective IMC means only a certain amount of members of the
organization works toward the goal of reaching
consumers with a clear, consistent message.

ANSWER:
1. False


QUESTION:
2. Its the New trend in advertising...

ANSWER:
2.Whole Egg Theory


Chapter 6.

QUESTION:
1. What are the three theoretical frameworks of Advertising Theory?

ANSWER:
1. *Hierarchy of effects model
*Means-end Chain
*Visual and verbal Imaging


QUESTION:
1. An advertising appeal refers to the approach used to
attract the attention of consumers and/or to
influence their feelings toward the product, service,
or cause.

ANSWER:
2. True


Chapter 7

QUESTION:
1. WHat are the Three message strategies of Advertisement?

ANSWER:
1. *Cognitive
*Affective
*Conative