Wednesday, May 20, 2009

The "Good" kind of Clutter

Being apart of such an aggressive world where the advertising world is very determined and anxious to put their products names out there, and to make it stick, its really nothing new about the overall "situation". I say situation because the word clutter makes it seems as if its just a lot of garbage around about in our faces; pointless garbage in our existence. When in all actuality, this garbage is something that many of us has fallen for and indeed invested within it. So this is how we deal with these messages, by falling into the hype and embracing whatever it is being thrown at us because its simply a habit we've created since birth. To insure that these messages work thats exactly what marketers are going to do--push the product in our faces and make us look at what they want us to see in order for us to fall under their spells, so their coping with this is really adding to the clutter, throwing more clutter of products upon products. Using anything from catchy commercials to fancy billboards, marketers use branding as a key role for selling their items. Because when you see something that is familiar to you mixed in with this product you dont really need, but is kind of interested in, that one factor (let it be a celebrity or name brand) may push you to the point of purchase. So throwing brands in there is a very good stategy and with time, its only going to get better amongs the competitors. I know exactly how this feeling is because i can see anything that is Pink (by Victorias Secret) or that's by Guess, i want it. It doesnt matter what it is, i want it just because those are my two favorite things--Guess things, and pink things. So i believe mayber this "clutter" isnt such a bad thing, because its the clutter you want to see.

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