"System of promotions that relies on time, energy, and imagination rather than a big marketing budget" (wikipedia). Basically instead of using all this money to promote a product or event, manual labor is more so depended upon.
Examples:
a. Street Teams
b. Free Gifts
2. Viral Marketing
"Marketing techniques that use pre-existing social networks to produce increases in brand awareness" (wikipedia). Viral Marketing to me basically means, anything that is trying to get a point (or sale) across that can be spread from one person to another by using different strategies in order to send these messages.
Examples:
a. "Word of mouth" video clips
http://www.subservientchicken.com/
b. Movie Clips
c. Text messages used to promote ringtones, chat rooms, etc.
3. Ambient Advertising
The first step before going into Viral and Guerilla Marketing. An idea that sets the tone for one of the two.
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